ABOUT GWM
GLOBALIZATION STRATEGY
GLOBAL R&D
Relying on world-leading R&D equipment and systems, GWM is capable of designing and developing SUVs, passenger cars and pickup series as well as powertrains. Moreover, GWM follows the “excessive investment” principle, enhancing effectiveness, and seeking industry leadership, laying a solid foundation for continuous independent innovation.
Global R&D Layout
With the China headquarters as the core, GWM global R&D layout covers Europe, Asia and North America. Overseas R&D centers have been set up in Japan, the United States, Germany, India, Austria, and South Korea.New Energy Technology
With ten years of experience in electronic vehicle development, GWM has constructed battery core, mechanism analysis, PACK, and BMS trial-manufacture laboratories, as well as battery trial-manufacture workshops, test centers, and analysis centers.
The Internet of Vehicles
In the Intelligent Connected Vehicle (ICV) industry, GWM is building an open platform for technological innovation in an effort to push forward the development of 5G, Internet of Things (IoT), autonomous drive, IOV, V2X, and other key technologies, and accelerate the industrialization of generic technology.GLOBAL MANUFACTURING STRATEGY
Global Manufacturing Layout
GWM has created a “9+5” global manufacturing system. In China, following the manufacturing bases in Baoding, Xushui, Tianjin, and Yongchuan in Chongqing, GWM is promoting major projects in Zhangjiagang, Shandong, Pinghu, Zhejiang, and Taizhou at a steady pace. Globally, GWM owns KD factories in Ecuador, Malaysia, Tunisia, and Bulgaria, and Russia Tula HAVAL factory which has been put into production in 2019.
Global Sales Service
Mainly arranged in the first- and second-tier cities in the key target markets, GWM’s sales, and service outlets have positively affected neighboring areas. The location of the outlets is preferred in the core automobile trading center in the urban area. Positive brand awareness has given the outlets the air of high baseline and high standard. An image of a reliable Chinese Automobile brand is thus established in global markets, paving the road for GWM brands.
After-Sales Service
GWM attaches great importance to the construction of after-sales service networks in global markets. In such key markets as Australia and South Africa, GWM has established components centers to meet the needs of the after-sales market and improve customer satisfaction.
